How a dedicated collective of small farmers in Pragpura, Jaipur, organized to bring Rajasthani superfoods to dinner tables across the country.
Velmora Earth is the flagship consumer brand of **LOVENMITAWA FARMER PRODUCER COMPANY LIMITED**. Founded in Jaipur's semi-arid regions, we have built a farmer-led model that turns agricultural challenges into organic food processing achievements.
By utilizing local agricultural wisdom, we focus on processing premium crops like Damask rose petals, cold-pressed amla juice, and drought-tolerant millets.
Our production facilities are cooperative operations where farm families manage hygienic drying, steam distillation, packaging, and shipping.
To deliver organic, chemical-free Rajasthani delicacies to global markets while returning maximum sales profits directly to the farmers who care for the soil.
To establish a resilient agricultural model in Jaipur where regional grower clusters, women self-help networks, and rural youth lead sustainable organic farming initiatives.
Unlike commercial foods processed at extreme temperatures that strip natural nutrients, Velmora Earth products are crafted using patient, solar-centric methods.
Our signature Gulkand is prepared using traditional sun-cooking methods in small batches. Damask rose petals are slowly layered with rock candy and seasoned for months under natural heat to lock in authentic Ayurvedic cooling values.
Similarly, our gooseberries (Amla) are dried in clean solar tunnels and sweetened with organic sugar cane juice to create high-fiber candying options.
